Team Sellery

Nice to meet you!

Managing Partners

Cliff Sellery


Sam Sellery

Founder | Director of Digital Product Management & Marketing

Joe Sellery

Co-Founder | Head of User Experience

Professional History

Sam and Joe have over 15 years of combined experience in the financial services industry but two lifetimes worth of knowledge. Their education of personal and professional investing started in high school as their father, Cliff, a professional Portfolio Manager paid them $5.00 for every Wall Street Journal article they read and explained back to him. Sam, SellerySignals' Chief Technical Officer was a 2005 graduate of Miami University (Ohio) and Joe, their Head of User Experience, was a 2010 graduate of Purdue University.  They joined their father’s practice after graduation to pursue a career in professional investing.

After holding a multitude of roles from financial planner, portfolio analyst, lead trader and client consultant their breath of exposure lead them to a collective observation of Wall Street and investing. That is, people can lie but charts cannot. Don't mistake the brother's view as cynical, but rather one seeking the truth in a format of research that has no self-serving nature. In this regard, they believe Technical Analysis is a means to follow price rather than the opinion of the crowd.  It was from that observation, their father’s influence, and a half-a-decade of research and development on their proprietary, quantitative trading model that lead them to the creation of SellerySignals.


Outside of work the brothers enjoy following the world of motor sports, especially Formula 1 and Indy Car. It is the parallel between man and machine in motorsport and that of technical algorithmic investing that intrigue them so much. As motorsport enthusiasts, you can often find them holding company meetings at the local karting track where many of the current Indy Car drivers got their start. Sam and Joe both reside in Indianapolis Indiana (headquarters) where they are active in their church and with their families.

Investment Beliefs

Why do the brothers believe in Technical Analysis? Is it because they think it's so much better than fundamental analysis? No, it's because unlike an Analyst on Wall Street, a stock chart doesn't have a seemingly biased agenda. What does that mean? Wall Street has historically had an overly-optimistic view of the markets.  For example, when you type into Google 'chart Wall Street Earnings estimates missed', click 'images' and about half way down you'll find this chart. What are you looking at? A 19 year history of Wall Street's earnings estimates (left side of each line) and the actual outcome, (right side of said line). What this says is that in those 19 years Wall Street analyst's earnings estimates were right or better in '03, '04, '05, and maybe '11. Which means that 79% of the time Wall Street over-estimated the market's future value.