Case Studies

Case Studies.
Measurable Results.

Seeing Is Believing

A Note from Cliff Sellery

Our ‘Case Studies’ are meant to give you perspective.  
We refuse to have you believe that, simply by subscribing to SellerySignals, you’ll be on your way to fame and fortune. If you believe that, you won’t be an investor for long.  

Successful investing is more about creating and maintaining a good batting average than trying to swing for the fence every time. The baseball player that hits the long ball but whose batting average is only 195 is not going to stay in the big leagues, while the guy that averages 310 year after year, even without many home runs, will not only maintain his position on the roster but end up in the Hall of Fame.  

In my Institutional Consulting days, I reviewed thousands of Mutual Funds. One of the biggest questions I got from the Boardroom was why I didn’t bring them ONLY those funds in last year’s top performance percentiles. I instead showed them that the fund in the 25th percentile EVERY YEAR always ended up in the TOP percentiles over time because of its consistency. The risks it took to be in the top percentile were often the same risks that pulled it to the bottom, and often with devastating results.  

Consistency and perseverance are the attributes that make a successful investor—the understanding that failure is a part of success, not the opposite of it—and that failure is NECESSARY to hone your skills and focus your endeavor.  
Our case studies are a reminder that you will have losing trades. But continue to focus on establishing that solid batting average based on hits and not home runs. Take a diversified approach, with some low and negative correlations, where the Signals can be spread over lots of opportunities and watch them work.  

And between fame and fortune, we’re only hoping you bat 500.

Best wishes,
Cliff Sellery


With around 18,000 investment funds (ICI), 5,000 publicly traded companies, currencies, and indexes, there are literally thousands of investments you can monitor with SellerySignals. Here, we've provided you a visual understanding of how the trading signal performs when laid over securtities with varying personalities. Use this Case Study to understand how the signal reacts to different security's price action over the same time horizon.

Historic statistics including rates-of-return are calculated using the weekly closing price and are adjusted for dividends, stock splits, and corporate actions. Past performance does not guarantee or represent the potential for future returns. Statistics may be distorted when viewing a time horizon shorter than one year. Trading commisions, brokerage fees and advisory fees are not accounted for.

Case Studies.

Case Study: Apple Inc. vs General Mills (9/17/2012 – 6/ 6/2016)

Typically speaking, you should know that the trading system is looking for directional change.  The greater the directional change [whether up or down] the better the signal will perform. As an example of this, observe these first two images with the signal applied over Apple.

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However, when a security is caught jostling within a price range, also known as ‘consolidation,’ the security may draw in undesired signals that may produce set-backs in the overall process.  Note that the longer a sideways pattern persists, the greater the potential performance erosion.  This can be seen by observing the signal laid over General Mills in the following two images.   

Click or tap image to enlarge




Use the calculator button on the charts to gain a historical perspective of how the trading signal has worked over time.  However, don’t get too caught-up in the past as it has no guarantee of the future.  Please keep this in mind for both good and bad results.  The most important signal to you is always the one right in front of you.

For a deeper dive, both good and bad, view the videos below.

Some Good

Some Not So Good



Disclaimer; Limitation of Liability

Referencing Section 202(a)(11)(D) of the Investment Advisers Act: SellerySignals™ is not an Investment Advisor. SellerySignals™ has built mathematical algorithms to provide information which could be helpful to You in identifying Your most desired entry and exit points for the securities You have chosen to monitor. SellerySignals™ does not make any direct investment recommendations and has no opinion regarding the signals SellerySignals™ produces. Nothing contained herein nor in any portion of the content provided to You by SellerySignals ™ should be construed as an offer or solicitation for the purchase or sale of any security. References to specific securities, investment programs and/or funds are for illustrative purposes only and are not intended to be, and should not be interpreted as recommendations to purchase or sell such securities.